about us

We Are Sell Up

At Sell Up, our foundation is built on the belief that sales is not just about transactions; it's about empowering people to make life-changing decisions. Founded by Brian Mayoral, a leader with a rich background from being a school teacher to becoming an international sales trainer for Tony Robbins, we know what it’s like to build winning sales professionals from the ground up. Sell Up was born out of a mission to elevate companies to their highest potential through integrity-based sales training programs.

From our inception, we've been driven by one clear mission: to transform sales teams across the globe into high-performing units that exceed revenue targets while maintaining integrity at every step. Our journey has led us to improve the production and performance of over 950 sales teams, utilizing proprietary methods that have been acknowledged and embraced by some of the most influential companies worldwide, including fast-growing firms on the Inc. 5000 list, Celebrity Cruises, T-Mobile, Success Magazine, Equinox, and more.

Sell Up Core Values

Our values act as a compass to guide our decisions––big or small, internal or customer-facing. Whether you’re a client or considering joining our team, you’ll see these values in action.

Build unshakable confidence

Our training focuses intensely on developing personal confidence, resilience, and skills mastery in every sales rep. Through customized coaching and reinforcement, we instill the self-assurance reps need to drive deals and achieve excellence.

Establish authentic rapport

We teach reps to tailor their influence strategies to align with different personality types, conversation styles, and buying motivations. This empowers them to establish rapport and relationships that optimize sales conversations.

The influence through understanding

By analyzing psychology, language patterns, and communication styles, we teach reps to disrupt prospects’ thinking and reframe conversations to progress deals. Reps gain the ability to motivate action.

Take performance to the next level

Sales managers gain the knowledge and tools to recruit, hire, develop, motivate, and empower top-performing reps. We teach how to build a thriving, goal-driven sales culture.

The maintain Momentum

For rapidly growing organizations, we certify internal facilitators and offer flexible licensing so sales training can scale alongside business growth. This sustains skills development over time.

Turn resistance into progress

Reps learn time-tested techniques to address objections, leverage negotiation tactics, and guide prospects from pushback to alignment. This drives deals forward faster.

Meet Brian Mayoral

The Last Sales Trainer You'll Ever Need

Prior to Sell Up, Brian was a former teacher turned National Sales Trainer & Peak Performance Strategist for Tony Robbins where he delivered over 860 sales trainings across the country.

Brian developed the Sell Up & Close to Open Methods to help industry leaders, sales professionals, and teams increase their revenue by maximizing individual human performance.

Unlock Your Team's Potential with Sell Up

Invest in your team and transform performance with the last sales training solution your business will ever need.

Meet Our Team